Aer Lingus
This was a really fun project for the amazing team at Verve Showrunner. Our task was to create digital and social media content to highlight the ease of using the Aer Lingus App.
Our insight was that the Aer Lingus app makes life easier and calmer so of course we had to create a suite of soothing ambience videos. Enjoy all 26 hours on YouTube.
Shark Awards Bronze Winner
A CAREER BUILT AROUND YOU
Concept and copy for Bus Éireann’s latest recruitment drive for young mechanics.
The focus here was on targeting females who may have an interest or passion for heavy vehicle mechanic opportunities.
This campaign was digital, radio, and OOH-focused.
The LEGO Group
This was a project for The Lego Group’s infant product brand Lego Duplo. The concept was to let first-time parents to know that parenting needn’t be perfect to be perfect. These went live across Europe on YouTube.
Connections make Christmas
This Christmas campaign was created for Expressway's social media channels to show that Expressway helps passengers go that extra mile to reconnect with loved ones.
It’s a story that follows two brothers making that extra effort to connect in person after lockdowns and restrictions.
We worked with the fantastic new production company ‘Rubber-ducks’ who brought this idea to the next level.
Life begins at flexible
The fun of student life is about not knowing where you’ll end up next.
This was a really fun project to work on as I was able to collaborate with one of my favourite illustrators Ross Carvill.
As this was a student-focused campaign, I wanted to create something a bit mad and outside the box and Ross certainly delivered.
Talk about safe sex
This was a proactive idea that I had after I noticed that a voice clip I sent to someone looked like a tiny condom.
MyExpressway
An entire campaign we created for the launch of the new MyExpressway operating system. This was great fun to make especially as I got to cast one of my heroes Darren Conway.
Seeing is Believing
Concept and scripts created for the YouTube Live ‘seeing is believing’ launch event to promote the new Audi A3.
Natwest
Social media content I created for VaynerMedia and NatWest Banking.
Inspired by the ‘everything is fine dog on fire’ meme, FreeAgent’s a cloud-based accountancy software tool focused on making small business owners’ and freelancers’ lives that bit simpler.
Northern Rail // Initials Marketing
The task we were given for Northern Rail was simple. Make people trust Northern Rail again. After a difficult few years, people’s sentiments towards the brand were low, to say the least. We had to not only show but more importantly prove how Northern Rail was committed to change.
Our thought was straightforward enough, we decided on an idea that was truly stripped back and honest. No expensive, over-the-top glitzy campaign or celebrity spokesperson here. Let’s save the money and put it back into making the consumer's journey easier.
This copy led idea demanded a truly transparent TOV that would still grab consumers’ attention. As our overall approach for this campaign was truly minimalist we had to get creative and think differently.
Supercell // Waste Creative
Supercell is a mobile game development company with more than 100 million daily gamers worldwide. They have five main game titles including ‘Hay Day’, ‘Clash of Clans’, ‘Boom Beach’, ‘Clash Royale’ and ‘Brawl Stars’.
Each game has its very own personality, look and feel, tone of voice and sassiness.
Due to the high volume of daily players, social media plays a vital role in relation to engagement and fan interaction. With regular updates, development of new characters and general mayhem, there is always room to create some fun social content.
Camelot // Waste Creative
The ask from Camelot was to create a long-term social media campaign for one of their brands, EuroMillions. This was to create engaging content based on the existing ATL campaign of ‘Nicer Problems to Have’.
Getting back to basics and creating unexpected branded content that users would relate to seeing on their social media accounts was the main focus but also making sure that they would find the content funny and encouraging tags/shares/interactions was a main priority.
Essentially we wanted to make funny branded memes.
The campaign was split into three different blocks of content. This was to avoid user fatigue while giving us the opportunity to be reactive and start a conversation.
Nicer Polls to have. We felt that creating polls across the many different EuroMillions social media channels allowed us to be reactive to big social occasions while also starting a conversation with users.
Millionaire Memes. If there’s one thing that I know and enjoy it’s a funny meme. We made branded memes for real normal people and not robots.
25 types of millionaires. On the 25th of March 2018, EuroMillions made 25 brand new UK millionaires. We wanted to show that no two EuroMillions winners are the same.
Supercell // Waste Creative
A shit idea 💩
Crayola // Spec Work
These never went live but I love them.
